Our Team

(403) 444 5551 info@perfectpitchpros.com

Effective communication comes down to effective storytelling. Relying on 40 years combined experience and using a variety of creative instructional methods, co-founders Colleen and Abigail will help you craft and share a story that inspires.

Colleen Henderson

Colleen Henderson

President, Creative Director at Perfect Pitch Consulting Group

Early in my career I put an audience member to sleep during a business presentation. He snored for 45 minutes and woke up during the polite applause at the end.

Determined to never let that happen again, I started studying great presenters to learn their secrets.

It turns out I already knew a thing or two about presentations. I just didn’t know I did. I’ve been writing stories since I was eight years old when I made copies of my first book and tied them together with bits of red yarn. I spent four years in Carleton University’s journalism school learning how to captivate an audience with sometimes boring information.

I had forgotten to do this in my business presentations.

I know my presentations are better and I also know that every time I get up to speak, I get a little better. Am I perfect? No. But, honestly, who wants to watch perfection?

As co-founder and Creative Director of Perfect Pitch Consulting group, my goal with clients is to make them natural, engaging and clear – about their ideas, their technical information, and their vision for the future. I want them to be storytellers.

I receive emails on a regular basis from clients who “aced it,” “felt like a rock star” and “knocked it out of the park.”

I’d love to help you do the same.

Abigail White

Abigail White

President, Managing Director at Perfect Pitch Consulting Group

When I was twenty and just out of school I took a job at a commercial real estate company. I was excited about the opportunity to showcase my skills.   Little did I know I was about to learn a hard lesson about leadership.

My manager, it turned out, was very interested in his own success but placed no importance on mine. He was condescending, belittling, and bullying. I left each day feeling completely deflated and far less certain about my abilities.

Very soon my confidence was shattered. I started to believe the lie that I was incompetent, to the point that I could not complete the simplest of tasks.

Thankfully another company approached me. I seized the opportunity to leave my job and have a fresh start.

In my new role, I worked for a manager who was an amazing leader. Every day, he made a point of taking an interest in my success, creating opportunities for me to use my abilities, and allowing me the room to fail, learn, and do better next time.

That was when I realized how important leadership is. I developed a passion for people: why they behave the way they do, what inspires them, and what motivates them to do incredible things.

As co-founder and Managing Director of Perfect Pitch, I work with other companies to get leadership and teams back on track. I am told my contribution is ‘invaluable,’ ‘a necessity for businesses that want to succeed,’ and even, ‘life-changing.’

If you have a story about your business that you are hoping investors, customers, and employees fall in love with, let me help you live that story by taking your leadership and communication to a new level of enthusiasm, passion, and inspiration.

Certifications: MBTI, DISC, PV

Tracie Carr Middleton

Tracie Carr Middleton

Director, Leadership and Management Development

When I was a young, soon-to-be liberal arts graduate, I was asked by my career counselor if I was going to go into teaching.
I was horrified.

“No,” I stammered and quickly signed up for a more “useful” science degree.

Just recently a university colleague said, “Funny how you ended up in teaching after all.”

Teaching. The word still made me uncomfortable and I started to wonder why. I realized, for me, teaching implies mastery, knowing all the answers, and a lot of one- way interaction with those who are being taught.

For me, in the work I have done over my career, the skill is not about having all the answers, but knowing the right questions to ask and the right direction to encourage people to take.

Each of us needs to find our own solutions to problems we face, ones that fit our personality, style, experience, and approach. There is not a one-size-fits-all approach solution for our clients.

Being the best leader they can be is the journey our clients take. I’m the passenger, helping them navigate along the way, and find those solutions that will ignite their passions and enhance who they are as people.

Does that mean I don’t have an opinion of what good looks like? Not at all. I hold a mirror up to people to help them see themselves as others see them, for better or for worse. When they don’t like what they see, we work out a strategy and tactics for lasting change.

My son once told his teacher that I “change people’s lives.” I don’t. They do. It may not be the most comfortable journey but it is always worthwhile and I am always grateful, energized and humbled to be along for the ride. If that is teaching then I am very comfortable.

Heather Layton

Heather Layton

Business Administrator

When I started working at Champs Sports at 15 years old, I didn’t think too much about purpose or emotional connection with a brand.

Retail followed a job pumping gas at PetroCanada. I liked moving around and I liked the paycheque.

Looking back, I realize just how disconnected from the brand employees really were.

No one knew why they were there. We didn’t know anyone at head office. We didn’t know what head office looked like. You don’t think about it when you’re a teenager, but it matters when you’re older.

Westin Hotels gave me that meaningful experience when I worked as a Conference Manager at the Calgary hotel. My most rewarding times were when I was helping guests and fulfilling the promise of the Westin brand, even in the moments when I was putting out fires.

If you like what you’re doing, you’re more successful. I kept all my thank you letters. Each of them was an affirmation that I was doing a good job.

Today, I help Perfect Pitch take care of their clients and I spot potential fires before they need putting out. When Perfect Pitch trainers find a package of desperately needed flip chart markers in with the workshop materials I’ve put together, it’s because I enjoy listening for the details and doing something extra to take care of people.

I am one of the rare individuals who was born and raised in Calgary. My husband and I are raising two teenaged boys who have forced me to proudly add ‘hockey mom’ and ‘part-time chauffeur’ to my CV.

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